Were studied the effects of the active ingredients (D-panthenol, allantoin, antimicrobial complex «JM Acti Care», urea hydroxide, preservative «Rokonsal ND ») on the structural and mechanical (structural viscosity, shear stress, the type of flow) and physical chemical (pH) properties of foam cleaning gel in order to support the optimal composition of baby shampoo. Analysis of the structural and mechanical properties of the developed samples was carried out on a rotary viscometer Brookfield DV-II + PRO (USA) with a spindle SC4-21. By results of the research ascending and descending curves of the hysteresis loops (rheograms) were constructed and was defined structural viscosity - shear rate dependence. Also it was developed and proved rational technology and prepared a draft of technological regulations for the production of shampoo for children aged from 3 to 7 years. This shampoo tested in industrial conditions of pharmaceutical research and development center "Alliance of Beauty" (Kyiv, Ukraine). Thus, developed baby shampoo had satisfactory structural and mechanical, technological and consumer indicators (stability in the process, the extrusion capacity and ease of use)