With the fast development of the multi-media technology and network information technology, people have stepped into an age called “ MicroAge ” with thing s like m icroblog , micro film , micro novel , WeChat (micro letter) and many other micro product ions. These productions, as tools in new media on the Internet, have had huge and far -reaching impact on the young. The advent of new media provide s us a brand new way of the application of college ideological and political educati on. U nder the influence of new media , college ideological and political education faculty has gradually changed their traditional concepts of education, and begins to build a new educational base for college students as well as to create a healthy, civiliz ed and fast campus culture with the education and guidance function of new media. In this paper, we analyze the functions, problems and challenges that new media has in respect of its application in college ideological and political education, and bring up some effective suggestions to its existing problems as well.