ECHO model is specially established by John Holland for the morphogenesis of CAS. This model is comprised of 1 basic model and 5 extended models. Seen from the perspective of morphogenesis, the 5 models include the three aspects of CAS morphogenesis, namely, conditions, mechanism and progress. This paper gives a brief account of ECHO model from these three aspects. And it also studies the morphogenesis of creative industry by way of this model and through the example of Beijing 798 Cultural and Creative Industrial District. It demonstrates that creative industrial system is a complex adaptive system which develops spontaneously and evolves progressively; strategies and policies relevant to the development of creative industry should conform to the rules of CAS morphogenesis.