The present study deals with the scientific evaluation and standardization of the Ayurvedic compound formulation Kutajadi Kashay Curna (KKC) following quality control procedures recommended for the finished product. The parameters studied for standardization are physicochemical parameters, phytochemical parameters and HPTLC profiles. The values obtained for physico-chemical parameters, HPTLC profile will be useful for maintaining batch to batch consistency and quality of the formulation. HPTLC studies revealed the presence of bands belonging to the ingredients in the compound formulation. These diagnostic spots could be utilized for standardization purposes.