Rural sports is one of important part in Chinese sp orts, it affects Chinese sports overall development at every turn. In current stage, Chinese rural sports have many pr oblems, insufficient investment, and imperfect stru cture, non-deepen sports awareness and others are factors restrict its development, so research on rural spor ts optimization countermeasures has become presently C hinese rural sports development priority. The paper utilizes comparative analysis and goal programming method to make comprehensive analysis of Chinese rural sport s. Firstly make comparative analysis of Chinese rural sports and urban sports, study on urban and rural s ports differences from urban residents sports fitness awa reness, sports fitness education receiving path, as well as sports activity organizations three aspects, and analyze u rban and rural residents satisfaction degree on spo rts activity, and further find that rural sports develop slower w ith respect to urban sports, urban and rural sports development has larger differences. Secondly, on this basis, ut ilize goal programming to make quantitative researc h on best sports activities fit for Chinese rural sports deve lopment, by establishing objective functions, calcu late optimal solution, and further get that badminton, social da nce and square dance are best items that fit for Ch inese rural sports development, and rural residents satisfactio n degree on them is higher.