Firstly, from the perspective of optimizing sports industry, four factors of judging schemes are obtained. They are the number of employees in the sports industry, its resources, the soundness of relevant policies and its impacts on the economy. Then the analytical hierarchy research is conducted. With the acceleration of China’s new-type urbanization, the demand for sports facilities in new-type cities and towns has been increasing year by year. Stadiums or sports facility groups should bring into full play the covering effect. Thus, in response, this paper builds a hexagonal honeycomb model according to geographical features. This paper establishes a structural layout model and uses the honeycomb model to study the sports service model