In India, health promotion is very relevant. Many factors like, food consumption patterns, demographic, socioeconomic conditions, cultural and political changes determine health and social well being in the country. Public health care problems are due to rapid urbanisation, unhealthy dietary patterns, and unprecedented rise of communicable and non- communicable chronic diseases, globalisation, financial instability, natural disasters etc. The paper presents various strategies of pharmaceutical companies to promote medicines for a better public health care and disease management systems.