WHO found that around 10.5% of the pharmaceutical products are fake in the developing countries. To overcome these issues pharmaceutical companies, have started using various anti-counterfeit packaging, typically, the QR Barcode (2D Data Matrix Barcode) and Barcode (UPC-A Barcode).Therefore, the Government and these Pharmaceutical companies need to create awareness among consumers, by empowering consumers to enquire, verify, identify the authenticity of pharmaceutical products. Accordingly, the study was conducted with 169 respondents to analyze the knowledge, attitude, and practices of consumers about the pharmaceutical products they consume or purchase. It has been found that 69.99% of respondents have the knowledge and 68.46% of respondents do observe and enquire about the pharmaceutical products that they purchase and consume. This implies that though respondents have less knowledge and follow fewer practices while purchasing pharmaceutical products, they show a concerned attitude. Besides, Pearson Correlation showed a strong correlation exists between Knowledge – Attitude (0.658), and Knowledge Practices (0.589). Whereas a moderate correlation is observed with Attitude – Practices (0.448).