University Science and Technology Industrial Park is a kind of special incubator of technological enterprises. It is constructed on one or several research-based universities, equipped with abundant knowledge, talents, information and scientific products. It is significant to upgrading industrial structure, promoting economic growth and encouraging innovation. People have paid wide attention to Science and Technology Industrial Park since the first of its kind was established. However, soft power is far from emphasized. Therefore, it is necessary to address both the hard power and the soft power to improve the strength of Science and Technology Industrial Park. This paper discusses ways of improvement from macro and micro perspectives by literature review method, interview, questionnaire and AHP. It constructs an evaluation index system for analysis and conducts the empirical study by Belize Jiangsu Science and Technology Industrial Park of Jiangsu Maritime Institute.