This study aims at exploring the reasons of cheerleading developing slowly and popularizing unfavorably in China high school from empirical perspective. In the beginning, relevant documents are reviewed. Then first-hand data collected by questionnaires are processed by SPSS20.0. As the study shows, people’s cognitive bias and insufficient investment to cheerleading are the two principal factors, which largely hinder its popularization in high school. In the end, reform measures and suggestions are also proposed for better develop this exercise