Aryl and Benzyl cinnamates are widespread in plant kingdom and have been known to possess diverse biological activity; antibacterial, antifungal, antitumor and anti-inflammatory, anti- rheumaticetc. Synthesis of aryl and Benzyl (E) cinnamate derivatives using water mediated wittig reaction approach results good yields normally ranging from 64-92% with high E-selectivity. Since water is inexpensive, extremely easy to handle and represent no environmental concerns.